Congrats to the Advertising.com folks for the launch of Ad Desk. While self serve advertising is not incredibly new (YHOO + GOOG already have it), it’s a definite competitive advantage for mid-market agencies and advertisers to now have access to AOL properties and the Ad.com network that was previously unavailable. While available to everyone, the self-service tool really helps advertisers spending as little as $300 over three days, or $3,000 over 30 days. Building this has been a serious priority for the team since the spin-off and it’s great to see them finally getting this out of the gate. Congrats!
