Reading is Good for You
Currently reading some interesting stuff:
Predictably Irrational - Dan Ariely. Fralic recommended this book and I read it once before without paying much attention so now I’m going back to read it again. Lot of lessons within and a great read for anyone interested in why customers behave the way they do, and why you behave the way you do.
Gang Leader for a Day - Sudhir Venkatesh. Columbia professor of sociology recounts his seven year journey befriending and living with a Chicago crack-dealing gang. Easily one of the most interesting books I have picked up.
Illusions of Entrepreneurship - Scott Shane. Basically most of what you think you know about entrepreneurship is probably wrong. As both an investor and operator this is a good reality check.
