After a meeting with AOL CEO Tim Armstrong earlier today, Khan came away thinking that the company is ready to do just that. As Khan notes, AOL’s display woes didn’t just start last year. It actually began shortly after the creation of now-defunct Platform-A unit over two years ago, when the company tried to integrate the various ad tech acquisitions it had made the previous two years. As result, AOL shifted most of its premium ads through Ad.com, the anchor of Platform-A group, which Khan said only reinforced a desire for discounted CPMs among buyers.
JP Morgan: AOL Will Hold Back Its Ad Inventory From Advertising.com | paidContent
I’m really starting to like Tim Armstrong.
(via gross)
Once and for all can we agree online ad netowrks don’t make money for publishers. Here AOL can’t even make money off an ad network and they own the network.
(via tedr)
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