There wasn’t an ounce of evidence to suggest it would work,
Mike Moritz, on passing on Zappos.com in 2001. There are very few people that can execute on a vision like Tony’s - essentially creating a corporate culture that breeds individualism and happiness which eventually increases top and bottom line if done correctly. We implement this strategy with every new business Virgin launches, from the call center to the flight attendants, it is all about creating a culture of individuals who are not by-the-book or scripted. Read any of RBs books and you will see it has worked brilliantly for us in the past.
