Green Pedestrian Crossing created by Jody Xiong
The China Environmental Protection Foundation developed an outdoor campaign, displayed on the street, to creatively promote this message. They decided to leverage a busy pedestrian crossing; a place where both pedestrians and drivers meet.
The campaign involved laying a canvas 12.6 metres long by 7 metres wide on the ground, thus covering the pedestrian crossing with a large leafless tree. On either side of the road, beneath the traffic lights, were placed sponge cushions soaked in green, environmentally friendly, washable paint. As pedestrians walked towards the crossing, they stepped on the green sponge, thus leaving green foot imprints on the canvas of the tree. Each ‘green’ footprint on the canvas looked like leaves growing on a bare tree, which made people feel that by walking they could create a greener environment.
The ‘Green Pedestrian Crossing’ was carried out across 7 thoroughfares in Shanghai. The campaign was then extended to 132 roads across 15 cities in China, with a participation exceeding 3,920,000 people.
Watch their video below:
Just phenomenal - would you do it?
last night, as mari and i were biking back home across the brooklyn bridge, we saw a manhattan bridge that was half lit, half dark. (the williamsburg was like this as well.) it makes you wonder if this was part of some decades-old agreement: “this bridge is as much brooklyn as it is manhattan.” hence, the perfect 50/50 split of power.
and then you think: wait, we use this word “power”; what does it mean? we use it a lot to mean ‘electricity’ nowadays, but ‘power’ in the old days, in the grander sense, before the widespread use of electricity (and other luxuries) meant something more: the haves versus have-nots.
today, with this frankenstein of a city, where downtown and the riversides are without basics, the word “power” takes on a new meaning. the old-school ‘haves versus have-nots’ don’t mean anything in this post-storm world. nature (not coned) determines who rules.
the day after yesterday
Been following Matthew Shlian and his work lately and am absolutely mesmerized by his abilities - if you don’t own it get it before he’s too famous.
Ken Block: Gymkhana SF. Nuts.
This kid is a pro. I can’t stop laughing…
RIP Maurice Sendak
