May 2009
10 posts
“There wasn’t an ounce of evidence to suggest it would work,”
– Mike Moritz, on passing on Zappos.com in 2001. There are very few people that can execute on a vision like Tony’s - essentially creating a corporate culture that breeds individualism and happiness which eventually increases top and bottom line if done correctly. We implement this strategy...
Liquidity - Yesh! →
“In 2008, Zappos spent roughly $11.6 million on traditional measured media,...”
– It’s interesting to see how online retailers grow bigger beyond traditional direct marketing deals. After the affiliate network is maxed out, where do you go? TV spots, print ad deals and guerilla marketing is where Zappos went.
$100M Mobile App... →
Very interesting piece on the future of mobile apps. I’m not sure there is one out there that will bring the $100M payday. Not yet at least. I hope Kingfisher [mobile lottery app company I’m involved in…scratch off lottery on phone] can bring these numbers closer.